iTHINK is an awareness campaign by FREELAND Foundation and supported by the USAID (United States Agency for International Development) funded ARREST (Asia’s Regional Response to Endangered Species Trafficking) program. Assistance was also provided by International Fund for Animal Welfare (IFAW).  iTHINK is a campaign designed by FREELAND that informs people of the make-up, causes and impacts of the illegal wildlife trade focusing on impacts that affect people everywhere. It also provides concrete steps and actions everyone can take to make a stand against illegal wildlife trade. Featuring celebrities, politicians, high-ranking officials and other opinion leaders, the campaign debuted with an interactive website featuring public service announcements (PSA’s) and information concerning the illegal wildlife trade, among many other things. Foremost, i-THINK provides a platform for citizens to join campaign ambassadors in speaking out for wildlife conservation. Following the initial launch in Thailand, iTHINK will be implemented throughout China and Vietnam with focus on high-traffic areas such as airports and public transportation. For more info and to join the fight visit,



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