The Kasemkij’s Cape and Kantary regional hotel chain joined the Fin Free Thailand campaign this week, vowing never to serve shark fin soup on the menus of their 17 hotel-strong chain. The entire Kasemkij Group joined the consumption reduction campaign which continues to grow, bringing the total of prominent hotels and restaurants joining the campaign to 99. The event landed during the Lunar New Year celebrations across Asia, a time common for consumption of shark fin soup. Fin Free Thailand is a partner of the USAID-funded Asia’s Regional Response to Endangered Species Trafficking Program (ARREST). The campaign, which launched one year ago during the Lunar New Year, continues to gain strength and momentum in Thailand and has recently received partnership requests looking at expanding the campaign regionally.