On January 18, Fin Free Thailand hosted a Shark Conservation Awareness event on Koh Chang, Thailand’s 2nd largest island. Nearly one year since the USAID-funded Asia’s Regional Response to Endangered Species Trafficking (ARREST) Program supported the launch of Fin Free Thailand; the consumption reduction campaign continues to gain strength with nearly 100 prominent hotels and restaurants pledging to never sell shark fin soup at their establishments. Many private sector organizations contributed to the event in Koh Chang by hosting the event and providing lots of prizes for those attending. One of the main highlights of the event was a shark sandcastle competition drawing contestants of all ages. The crucial partnerships between the private sector and Fin Free not only broaden the reach of the campaign but also help to sustain it.