On November 26, 2013, H.R.H Princess Soamsawali presided over the “The 7th Amazing Christmas” event at Bangkok’s Swissotel Le Concorde. The month long event began with a tree lighting ceremony and exhibitions for the visitors. The Fin Free Thailand campaign will be featured at the hotel throughout December culminating in a charity concert on December 21. Fin Free is a grass roots campaign encouraging hotels to stop serving shark fin soup. The Princess visited the Fin Free exhibit where Freeland staff presented H.R.H. with memorabilia from the campaign. Fin Free Thailand is a partner of the USAID-funded Asia’s Regional Response to Endangered Species Trafficking (ARREST) program and continues to gain momentum with more than 70 prominent hotels joining the cause. The presence of the Thai Royal Family at the event will help Fin Free gain further high-level support and bring more awareness to shark conservation in Thailand.