From September 19 through 25, International Fund for Animal Welfare (IFAW) showcased the “Loss of Nature: Wildlife Threatened by Trade” exhibit at the Pingyao International Photography Festival in China. The festival is of the world’s largest with 427 exhibitors displaying some 12,000 pictures. For the first time, the event organizers invited a conservation organization to the exhibition and provided IFAW a large exhibition space is a very prominent position. During the weeklong event, roughly 250,000 visitors viewed the IFAW exhibition. The photos focused on species threatened by trade including elephants, rhinos, tigers, pangolins, sharks, whales and seals. Many of the visitors were moved by the gripping photos and realized the significance of the exhibition. The powerful photos encouraged China’s CCTV to use photos of IFAW’s exhibition to report on the festival reaching hundreds of millions of viewers worldwide. IFAW is a partner of the USAID –funded program ARREST (Asia’s Regional Response to Endangered Species Trafficking) and continues to raise awareness in one of the largest wildlife consumption markets in the world, China. In partnership with South African media company Earth Touch, The ARREST Program provided 3 photographs for the exhibition.