On September 15, International Fund for Animal Welfare (IFAW) organized a public event to launch the “Protect Elephants, Respect Life” campaign at the Kunming Natural History Museum in Yunnan, China. Yunnan is China’s last stronghold for China’s remaining 300 wild Asian elephants and a corridor for the smuggling of illegal ivory. IFAW, a partner of the USAID-funded Asia’s Regional Response to Endangered Species Trafficking Program (ARREST), held the event with the CNMA and local Forestry Police. “Protect Elephants, Respect Life” calls on residents of Yunnan to help protect wild elephants and their habitat as well as reject the illicit ivory trade. The launch saw more than 250 attend at the Kunming Natural History Museum which will display the exhibit for one month before IFAW takes the exhibit to other parts of Yunnan.