Fin Free Thailand, a partner of the USAID-funded Asia’s Regional Response to Endangered Species Trafficking (ARREST), joined the second annual Swim for Sharks event in Koh Tao, Thailand. The event aims to create awareness for shark conservation and raise money for organizations involved in shark conservation. Trade figures from Hong Kong’s Census and Statistics Department showed imports of shark fin in 2011 exceeding 10,000 metric tons to Hong Kong alone. Sharks are often caught using unsustainable methods decimating populations and creating very little economic benefits to locals. However, shark tourism, such as scuba diving, can provide sustainable income for many coastal and island communities throughout Southeast Asia. More than 50 people took part in the 4 km swim and signed Fin Free’s pledge to refrain from consuming shark fins or any shark products. Under the ARREST Program’s iTHINK campaign, Fin Free is also partially supported by Seagate to reduce shark fin consumption and promote shark conservation in Thailand.