Vietnam’s Biodiversity Conservation Agency (BCA), in cooperation with the United States Agency for International Development (USAID) funded Asia’s Regional Response to Endangered Species Trafficking Program (ARREST), hosted a series of public events in Hanoi to raise awareness of nature protection in the run up to International Biodiversity Day on May 22, 2013. A national television public service announcement (PSA) aired throughout the country reminding people of Vietnam’s rich biodiversity, threats to biodiversity and the impact biodiversity loss has on humans. The PSA also informed the public of the many events being held. A photo exhibition and logo contest were also held during the week. The government engaged youth by providing workshops on biodiversity conservation and open discussions involving hundreds of university students. Many people attended a bicycle rally on the streets of Hanoi holding banners promoting conservation of biodiversity. The week’s events were a great success and received media attention throughout the ASEAN community including Thailand’s most popular evening news channel. ARREST Program implementing partner FREELAND attended many of the events promoting the ARREST Program and the wildlife consumption reduction campaign iTHINK (ithink-now.org) The ARREST Program’s Vietnam partner Education for Nature Vietnam (ENV) contributed to many of the events.