IFAW (International Fund for Animal Welfare) together with the Kaide Mall, one of Beijing’s largest shopping centers, held a wildlife photo and art exhibition calling for citizens to reject wildlife parts and products. IFAW, a partner of the USAID-funded ARREST Program (Asia’s Regional Response to Endangered Species Trafficking), displayed the exhibition over a week attracting thousands of shoppers. The exhibition contained information on various wildlife species, their endangered statuses and the serious threats they face from illegal trade. The exhibit also had a pledge wall which saw more than 3,000 people provide signatures making a personal commitment to reject wildlife parts and products. IFAW simultaneously organized the event on Weibo (China’s equivalent to Twitter) attracting an additional 7,000 fans, giving a boost to IFAW’s efforts to build an army of netizens in China to fight against online wildlife crime, a rapidly growing industry.