Wildlife Alliance, a non-governmental organization fighting wildlife trafficking in Cambodia, joined Cambodia government agencies and a private company to launch the “Wildlife Trafficking Stops Here” awareness campaign at Cambodia’s Phnom Penh and Siem Riep international airports. The goal of the campaign is to curb illegal wildlife trade entering and leaving Cambodia. The campaign is part of the “iTHINK” regional campaign platform developed by the USAID-sponsored ARREST Program (Asia’s Regional Response to Endangered Species Trafficking), and is a public-private sector effort between Wildlife Alliance, the Cambodian Forestry Administration, Cambodian Airports Authority, and FREELAND. Cambodia’s international airports receive more than 3 million passengers annually and are often used as transport hubs for illegal wildlife products destined for markets in Vietnam and China. The “Wildlife Trafficking Stops Here” campaign features bilingual signs in Khmer and English displayed on TVs throughout departures, arrivals and baggage claim areas at both international airports. The signs feature commonly trafficked species such as tigers, sunbears, moonbears, pangolins and the giant ibis, and inform domestic and international passengers that wildlife trafficking is illegal under Cambodian law and to report wildlife crime to Wildlife Alliance’s 24hr nationwide wildlife rescue hotline number, 012-500-094. Another key component of the campaign is special training seminars for Customs, operations staff, baggage and cargo handlers, security personnel and other key airport staff.