ARREST Debuts iTHINK Awareness Campaign

ARRESTiTHINK homepageThailand became the first country to launch the new, innovative wildlife public awareness campaign, “iTHINK”. The interactive campaign is driven on one side by key opinion-leaders with the public joining on the other. Campaign materials help inform the public about the multi-billion dollar illegal wildlife trade, while online discussions engage public participation by seeking everyone’s thoughts on the subject. Social networking campaign material focuses on wide-ranging impacts for both wildlife and humans. Partners to the campaign include the Thai Government, US Government, FREELAND, IFAW, and Airports of Thailand (AOT). The campaign launched online with an interactive website that features public-service announcements (PSAs), information about the illegal wildlife trade, ways the public can help and tools for visitors to join campaign ambassadors in sharing their thoughts on wildlife trafficking with the world. iTHINK was well featured at CITES CoP 16 and plans are underway to expand the campaign to Vietnam and China. For more information, visit http://www.ithink-now.org

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