ARREST partner IFAW is taking the fight against wildlife crime online. Earlier this year, IFAW secured support from Baidu, the world’s largest Chinese language search engine, successfully persuading the site to remove a dozen forums that serve as trade platforms for wildlife.
With additional cooperation from Baidu, IFAW has found a new avenue for its campaign to reduce demand for wildlife and wildlife products. Starting in August, Baidu has begun featuring IFAW’s public awareness banners urging people to say no to elephant, tiger and rhino products. The ads are now encouraging over ten million people per day to end the illegal wildlife trade.